TechnoHouse on(line) Tour | Digital Services

  • 11 March 2021

Are you interested in applying software development and data analytics techniques to build customer relationships in horticulture? If so, register now!

At Rijk Zwaan, we are continuously looking for not only new and improved vegetable varieties, but also optimal growing conditions. This enables us to continue to offer our customers – from growers to retailers – vegetables with the desired traits. After the successful first edition of TechnoHouse on(line) Tour in October, we are now continuing our online series with this second edition: ‘Digital Services’.

Digital transformation to optimise services

In a growing market and increasingly digital world, it is becoming ever-more important to gather data. But data is only useful if it can be converted into relevant insights about customer behaviour or the performance of business processes, for instance. At Rijk Zwaan we thrive on complex challenges and love experimenting with and applying new technologies such as design thinking, modern architecture and smart tooling. As a result, our partners can rely on the newest digital services to help them get the very best out of our vegetable seeds. Whether in research, breeding, production, supply or sales, technology supports our company in providing relevant and personal services to our partners and customers worldwide.

Sharing TechKnow, pitch your idea to our experts!

This online event features a roundtable discussion with three experts, live from our Research & Breeding greenhouse in Fijnaart (NL). The experts firstly explain more about their work and research focus in a short video, before discussing the subject in more depth under the guidance of host Adine Tjeenk Willink. In the second part of the program, ‘Sharing TechKnow’, we will give the (online) stage to three participants who will have the opportunity to pitch their digital services-related knowledge or idea to the experts! Are you interested to share your knowledge, contribute to the discussion and get feedback from the experts? Please subscribe to TechnoHouse on(line) Tour and explain your pitch on the registration form.  

Willard van der Leest

E-commerce Specialist at Rijk Zwaan

“Technology and data will enable us to offer a relevant and personalised experience to all of our customers around the globe”

Rogier de Graaf

Business Lead Makerstreet

“The world is becoming more and more digital, and therefore companies are too. It is important to deliver the right value through software – either for companies’ internal processes or in contact with customers”

Robert Rooderkerk

Associate Professor of Operations Management

“The debate often centres around technology and data collection, whereas data only becomes useful after it is converted into insights”

Practical information

  • Date & time: Thursday 11 March 4-5.30 PM CET 
  • Who: Professionals and students with a technical background
  • Location: Digital via Webex Events
  • The event will be held in English
  • Please indicate your questions and input on the registration form.
  • If you wish, you can also indicate which idea you want to pitch to the experts!

Are you interested? If so, register now. A group of enthusiastic participants will be selected from all the applications received.

Any questions? Send an email to

Edition 3 | 27 May 2021 | Sensor Data for Growing Decisions

Data is everywhere, and our industry is no exception with the rise of ‘smart horticulture’. The data collected by sensors can be used to minimise the use of resources such as water and soil, and maximise plant yields. How far does the technology go?