TechnoHouse on(line) Tour | Digital Services

  • 11 February 2021

Are you interested in applying software development and data analytics to build customer relationships in horticulture? If so, register now!

At Rijk Zwaan we are continuously looking for not only new and improved vegetable varieties, but also optimal growing conditions. This enables us to continue to offer our customers – from growers to retailers – vegetables with the desired traits. New technologies offer groundbreaking opportunities. 

In each edition of this online series, three experts will go into more depth about a revolutionary technology and how it can be used in the horticultural sector:

  • 15 October 2020 – Digital Twins
  • 11 February 2021 – Building Relationships powered by Software Development and Data Analytics
  • 27 May 2021 – Sensor Data for Growing Decisions

Aftermovie Digital Twins: Breeding inspired by Formula 1

Simulation models are extremely important for the innovations that take place in Formula 1. During a race, hundreds of sensors gather data as input for the simulation models. The lifelike simulations enable the cars to be tested in many different environmental conditions. At Rijk Zwaan, we are trying to achieve the same thing in our research and breeding. By using all kinds of sensors to measure plants and the environment, we develop simulation models that we can use to subsequently analyse a plant’s traits. This enables us to make more accurate predictions about how new vegetable variety crossings are likely to perform. Watch the aftermovie to get an impression of TechnoHouse on(line) Tour on 15 October.

Sharing TechKnow, pitch your idea to our experts!

This online event features a live roundtable discussion with three experts. They firstly explain more about their work and research focus in a short video, before discussing the subject in more depth under the guidance of host and technological entrepreneur Marelle van Beerschoten. Additionally, as a participant, you have a unique opportunity to pitch your Digital Services-related knowledge or idea to the experts for two minutes during the live broadcast! This stimulates knowledge sharing and interesting discussions, plus you can gain valuable feedback. We will announce the TechKnow winner afterwards.

Practical information

  • Date & time: Thursday 11 February 4-5.30 PM CET 
  • Who: Professionals and students with a technical background
  • Location: Digital via Webex Events
  • The event will be held in English
  • Please indicate your questions and input on the registration form.
  • If you wish, you can also indicate which idea you want to pitch to the experts!

Are you interested? If so, register now. A group of enthusiastic participants will be selected from all the applications received.

Any questions? Send an email to

Edition 2 | 11 February 2021 | Digital Services

Rijk Zwaan is committed to supporting growers and partners. In these partnerships we like to take a personal approach. In a growing market and digitizing world, we cannot visit all our partners in person. More and more, we use technology to aid us. We do, however want to offer the same level of personal service. So how do you get to know and build a relationship with your partners using technology? Using data, design thinking, modern architecture, rapid development teams and smart tooling we can offer new digital ideas and services to our partners fast. Using technology, we can test and measure what works and what does not and easily adapt to those findings. In that way, we create a personal experience and offer the right services to our partners.

Edition 3 | 27 May 2021 | Sensor Data for Growing Decisions

Data is everywhere, and our industry is no exception with the rise of ‘smart horticulture’. The data collected by sensors can be used to minimise the use of resources such as water and soil and maximise plant yields. How far does the technology go?