TechnoHouse on(line) Tour | Data Driven Growing

  • 27 May 2021

Are you interested in applying data to optimise growing decisions? If so, register now!

At Rijk Zwaan, we are continuously looking for not only new and improved vegetable varieties, but also optimal growing conditions. This enables us to continue to offer our customers – from growers to retailers – vegetables with the desired traits. After the first two successful editions of TechnoHouse on(line) Tour in October 2020 and March 2021, we are now pleased to announce the third edition in this online series: ‘Data Driven Growing’.  

Making data driven growing decisions

Vegetable production increasingly requires continuous crop monitoring. Modern systems can monitor the needs of the plants in real time, 24/7. The technology offers many advantages for growers on a daily basis, since it supports decision-making about actions such as irrigation, screening and ventilation. Perhaps even more importantly, it helps them to make more accurate predictions relating to yields, harvesting periods and labour planning, for example. So how can sensor data and plant image analytics be used to optimise crop management? What are the benefits in vegetable production, and what steps do we need to take as the horticultural sector? Questions that will be discussed during TechnoHouse on(line) Tour. 

Sharing TechKnow: share your ideas with our experts!

This online event features a roundtable discussion with three experts that will be broadcast live from our Research & Breeding greenhouse in Fijnaart (NL). The experts will firstly explain more about their work and research focus in a short video, before discussing the subject in more depth under the guidance of host Milou Turpijn. We are also offering three online participants the opportunity to enrich the roundtable discussion during the broadcast with their own data driven growing-related ideas or experiences. Are you interested in sharing your knowledge and experience by contributing to this discussion? If so, please outline your idea for a Sharing TechKnow contribution on the registration form when signing up for TechnoHouse on(line) Tour. We will select three enthusiastic participants from all the submissions two weeks before the live broadcast.

Mirjam Bekker

Product Owner 30MHz

“Data in itself is interesting, but what you really need are actual data driven insights to make growing decisions."

Mike Poodt

Consultant Digital Crop Technology at Rijk Zwaan

“Data is not only valid for making growing decisions, but it is also part of the feedback loop to validate growing decisions and optimise processes."

Maikel van den Berg

Co-owner MR Seeds

“Growing crops to feed the world is a dynamic business, in which technology and horticulture really come together!”

Practical information - 3rd edition

  • Date & time: Thursday 27 May, 4.00-5.30 p.m. CET
  • Target group: Professionals and students with a technical background
  • Location: Digital via Webex Meetings
  • The event will be held in English
  • Please indicate your questions and input on the registration form
  • Sharing TechKnow: If you want to enrich the roundtable discussion with your ideas and experiences, please outline your idea on the registration form.

Are you interested? If so, register now. A group of enthusiastic participants will be selected from all the applications received.

Any questions? Send an email to